GENERATION FAST
Wilson is the world's most recognizable tennis brand, but was starting to lose ground to younger companies with more attitude. So we focused on doing work that spoke to up-and-coming juniors who are the future of the sport. In our documentary series "Generation Fast", we followed four of those juniors to find out how the ever-accelerating speed of the game is transforming their training and the equipment they choose. And to celebrate Wilson icon Serena Williams' monumental year in 2015, we gave the generation of players she's inspired the opportunity to thank her for everything she's done for them and the sport.
