Wilson X — BRIAN A. JONES // Creative Director // Writer

WILSON X

Wilson has 100 years of product innovations and thousands of patents to their credit, but to launch their first-ever smart product, they needed to establish credibility as a tech innovator as well. So Wilson X was born. We created the new tech subdivision of the overall Wilson brand, as well as a campaign that introduced the Connected Basketball's groundbreaking capabilities to basketball players everywhere. Because when you can track everything from your shooting percentage to makes and misses with nothing more than the ball and your phone, then you never really have to leave the gym.

Wilson X Identity and Naming

Focusing on the exponential benefits of Wilson's upcoming line of smart products, we created the name and logo for Wilson X.

App Design

The Connected Basketball app featured four training modules players could choose to work on different fundamentals.

App Functionality

Each training module on the app featured real-time information on makes and misses tracked by the ball, as well as audio of coaches and game announcers cued by your real-time performance.

"All Day" Online Video

Make it game time, anytime with the world's first smart basketball.

"Buzzer Beater" Online Video

Real-time training, for clutch time results.

"Raise Your Game" Online Video

Track every make and every miss, with nothing but the ball and your phone.

Interactive Video Banners

Brightroll banner units played the video while the phone screen synced up with the app running in the story, to show viewers exactly what our hero was seeing as he shot.

Interactive Banners

Interactive banners challenged users to see how may final shots of the game they could make in a simulation of the Buzzer Beater module on the app.

Social Media Assists

Wilson Basketball's Twitter feed challenged followers to make as many retweeted "assists" as they could for a chance to win the ball.

Product Packaging

The Wilson X branding extended to the Connected Basketball’s packaging with imagery from the app.

Product Packaging

Messaging on the Connected Basketball packaging informed customers of its game-changing features.

Product Packaging

Interior packaging design featured premium materials and the Wilson X brand tagline.