#MyWilson — BRIAN A. JONES // Creative Director // Writer

#MyWilson

Wilson has been the premiere U.S. equipment designer and manufacturer for over 100 years without ever having an overall brand. So we created an overall brand identity, strategy, look and feel for them that also covered their individual tennis, football, baseball, basketball, volleyball, soccer and golf categories. With the intimate relationship between athletes and their equipment at its core, we were able to create work that spoke to avid teenage athletes and their desire to push their game further.

#MyWilson Brand Launch- Digital

To launch the Wilson brand for the first time in 100 years, we made our anthemic "Nothing Without It" commercial interactive. Amateur athletes could submit video clips of themselves and their Wilson equipment for a chance to be edited into the spot.

#MyWilson Brand Launch- Digital

Wilson.com housed an easy 3 step uploading system for amateurs to share action clips and testimonials, while the social feed catalogued the latest #MyWilson submissions from pros and amateurs alike.

#MyWilson Brand Launch- "#MyWilson" Online Video

What does your equipment mean to you? Amateur athletes submitted their stories and the best ended up alongside Roger Federer, Serena Williams, Dustin Pedroia, Kerri Walsh Jennings, Grigor Dimitrov and Brendan Steele in the brand's anthem video.

#MyWilson Brand Launch- Digital

Page takeovers on targeted sites like Max Preps and Stack focused on getting the message out to avid teenage athletes, as well as debuting the new brand look, feel and logo.

#MyWilson Brand Launch- Social

All of the Wilson pros in the commercial spread the word on social media and proudly told their own Wilson stories.

#MyWilson Brand Launch- Social

The entire Wilson Pro Advisory Staff got behind the campaign, shared their stories, and spread the word about the contest.

#MyWilson Brand Launch- UX/UI Design

Wilson.com was re-designed and re-architected to feature a blend of editorial and e-commerce, all united by the brand’s new look and feel.

Wilson Brand Bible

Internally, we aligned all of Wilson’s seven separate sports units with one brand book, giving them an iconic look and updated attitude to base all of their work on going forward.

Wilson Brand Bible