Mo-Fi — BRIAN A. JONES // Creative Director // Writer

MO-FI HEADPHONES BY BLUE MICROPHONES

Blue Microphones were an industry favorite for musicians and recording engineers, but they had never branched out beyond microphones. So for the launch of their new groundbreaking headphones, we were tasked with naming the product and creating the launch campaign. The result was Mo-Fi, a modern version of the hi-fi sound quality of the golden age in a mobile accessory. And to further break from convention, we collaborated with artist John Ball, aka Pokedstudio, to create characters that represented each of the headphones' revolutionary features.

Mo-Fi- Naming and Identity Design

The Mo-Fi name and logo referenced the glory days of hi-fi home stereos, but with a new modern attitude.

Mo-Fi- Artist Collaboration with Jonathan Ball aka Pokedstudio

Illustrator Jon Ball is famous for creating delightfully odd and endearing monsters and other creatures, so we enlisted him to create personifications of Mo-Fi's features like bass boost, twin amps and drivers, ergonomic design and battery life.

Mo-Fi Print

We called out the difference between headphones and Mo-Fi in various magazines like Esquire, GQ and other targeted publications.

Mo-Fi Outdoor

Wild postings teased the launch of Mo-Fi and debuted the characters to the world.

Mo-Fi Limited Edition Packaging

The Mo-Fi characters even made their way onto the product packaging, gracing some limited editions of the headphones.