JOSEPH ABBOUD

When Men's Wearhouse moved on from founder and spokesperson George Zimmer, their first order of business was establishing a new identity and direction for the brand. So they hired iconic American menswear designer Joseph Abboud as their new creative director, reunited him with his namesake brand, and made their American factories available to him so the entire new line of suits and sportswear could be made in the USA. To announce the news and launch the new line, we showcased every step of the designer's process, from sketch to fabric samples, factory floor to merchandising rack.