FARMER JOHN
As the makers of the iconic Dodger Dog at Dodger Stadium, Farmer John was a local staple in Los Angeles for decades. But people often didn't make the connection between the brand and their well-loved products. So we created a series of campaigns centered around their status as the official hot dog of every major stadium in the city, as well as the Dodger Dog and Bacon Wrapped Hot Dog, their famous contributions to L.A.'s local cuisine.
FARMER JOHN
As the makers of the iconic Dodger Dog at Dodger Stadium, Farmer John was a local staple in Los Angeles for decades. But people often didn't make the connection between the brand and their well-loved products. So we created a series of campaigns centered around their status as the official hot dog of every major stadium in the city, as well as the Dodger Dog and Bacon Wrapped Hot Dog, their famous contributions to L.A.'s local cuisine.
The most important issue of our time: hot dogs.
The most awesome city in the world doesn't have an official hot dog. Yet.
There's a name for people who don't love the bacon wrapped hot dog: communists.
An urgent message about a most pressing issue.
Can you live with yourself if L.A. doesn't have an official hot dog? Let's not find out.
The opposition sounds off.
L.A. wraps itself in bacon and rolls into the history books.
Campaign headquarters was located online, where voters could sign the petition to make the Bacon Wrapped Hot Dog the Official Hot Dog of Los Angeles, and donate a pound of food for each vote when they did.
Campaign print ads spread the word to get out the vote.
Every good campaign has swag, and ours was no exception. Shirts, signs, stickers and even a limited edition artist poster were all handed out as part of the movement.
After receiving over 40,000 signatures and donating 40,000 pounds of food to local shelters as a result, the L.A. City Council officially declared the Bacon Wrapped Hot Dog the Official Hot Dog of Los Angeles with help from Dodger Andre Ethier.
The official hot dog of the luxury sweet in your living room.
The official hot dog of not getting to second base with stadium security.
The official hot dog of never having to remember where your car's parked.
