GREATER THAN
How do you launch three new models of the world’s best-selling car, over two years, with one campaign? With one simple symbol recognized in every language all over the globe. We took the premise that the re-designed Corolla Sedan and all-new Corolla Hybrid and Hatchback were greater than ever, and used the greater than symbol to flip the traditional ideas of who Corolla drivers are on its head. And with a $99 million-dollar mass-market ad-buy, we were able to create TV, Outdoor, Print and Digital executions unlike any other previous Corolla work. Because unexpected is greater than expected.
