CELLAIRIS CELLULAR ACCESORIES
Cellairis is one of the largest cellular accessory companies in the country, with kiosks in every major mall and a bestselling line of celebrity-designed cases from teen favorites like Justin Bieber and Taylor Swift. To further engage their audience of tech-loving teens, we created a series of social and digital experiences for their fans to interact with and share.
CELLAIRIS SOCIAL EXPERIMENTS
Cellairis is one of the largest cellular accessory companies in the country, with kiosks in every major mall and a bestselling line of celebrity-designed cases from teen favorites like Justin Bieber and Taylor Swift. To further engage their audience of tech-loving teens, we created a series of social and digital experiences for their fans to interact with and share.
When an old school typewriter meets new school technology, the result is a social media wrecking ball.
Reigning king of Twitter and Cellairis celebrity case designer Justin Bieber kicked off the campaign with the first tweet, encouraging his Beliebers to help him try and break a Shell Shock case. And they did, to the tune of 22,000 tweets in the first 24 hours alone.
The Tweet Punisher took its act on the road to Las Vegas for CES, where it showed off its muscle for media and consumers while live-tweeting the proceedings.
Everybody falls, but your phone doesn't have to take the hit. Protect your tech from yourself.
To launch their new Shout! line of custom photo cases, we brought in some art critics to judge the artistic merits of users' Facebook photos.
The app pulled users' Facebook photos and imposed them onto framed Cellairis cases in our art gallery. As they scrolled through their different photos, the Like Likers would heap praise upon each one, proving that every photo is worthy of having its very own case.
