ACTIVATE DRINKS
Activate created a new twist, literally, on the vitamin water craze with a cap that released fresh vitamins into the water whenever you twist it. To promote the brand among active young consumers, we focused on creating experiential, digital and social activations that rewarded participants for being healthy in innovative ways.
ACTIVATE DRINKS
Activate created a new twist, literally, on the vitamin water craze with a cap that released fresh vitamins into the water whenever you twist it. To promote the brand among active young consumers, we focused on creating experiential, digital and social activations that rewarded participants for being healthy in innovative ways.
If yo had the choice to pay with calories or cash, which would you choose?
A new kind of currency that favors getting activated over anything else.
To promote Activate's patented twist cap and fresh take on delivering even fresher vitamins, we created the Twist App, a social game that rewarded users with active prizes like yoga mats, bikes, and of course, Activate water.
Users could click on the cap to "twist" it, and then wait and see if there was a prize lurking underneath it.
If they had a lucky twist, the prize would appear in the bottle below.
Grand prizes like single speed bikes were give away, as well as other active products like yoga mats, and plenty of lifetime supplies of Activate.
The more friends users invited via social media, the more chances they got to twist the cap.
